Dr Khalid Mehmood
PhD
Management School
Research Associate
k.mehmood@sheffield.ac.uk
E006, ºù«Ӱҵ University Management School
Full contact details
Dr Khalid Mehmood
Management School
E006
ºù«Ӱҵ University Management School
Conduit Road
ºù«Ӱҵ
S10 1FL
Management School
E006
ºù«Ӱҵ University Management School
Conduit Road
ºù«Ӱҵ
S10 1FL
- Profile
-
Khalid Mehmood is a Research Associate at ºù«Ӱҵ University Management School, the University of ºù«Ӱҵ, UK. He holds a PhD degree from Ghent University. Khalid is passionate about interactive marketing and service research, with a specific focus on AI-enabled services, disruptive technologies, personalization, customer experience, and transformative service research (TSR).
- Qualifications
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- PhD - Ghent University, Belgium
- Research interests
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- Interactive marketing
- AI-enabled services
- Disruptive technologies
- Personalisation
- Customer experience
- Transformative service research (TSR)