TY - JOUR T1 - Viral marketing: influencer marketing pivots in tourism 鈥� a case study of meme influencer instigated travel interest surge JO - Current Issues in Tourism UR - http://dx.doi.org/10.1080/13683500.2021.1910214 PY - 2021/04/06 AU - Zhang T AU - Huang X ED - DO - DOI: 10.1080/13683500.2021.1910214 PB - Informa UK Limited VL - 25 IS - 4 SP - 508 EP - 515 Y2 - 2025/07/09 ER -