@article{article, title = {{Developing BTB relationships through direct marketing: Customers' perceptions}}, url = {{}}, year = {{2009}}, month = {{1}}, author = {{Reis R and Oates C and McGuinness M and Elliott D}}, doi = {{10.1108/17505930910985143}}, volume = {{3}}, journal = {{Direct Marketing}}, issue = {{3}}, pages = {{203-221}}, note = {{Accessed on 2025/05/21}}}