TY - CONF T1 - PRICE ASSESSMENT IN BUSINESS RELATIONSHIPS: AN ANALYSIS OF NET AND COMBINATORY EFFECTS OF RELATIONSHIP ATTRIBUTES PY - 2016/07/01 AU - Leischnig A AU - Ivens B AU - Thornton S AU - Pardo C ED - DO - DOI: 10.15444/gmc2016.06.09.04 PB - Global Alliance of Marketing & Management Associations Y2 - 2025/06/15 ER -