@article{article, title = {{Editorial: Qualitative research in business marketing management}}, publisher = {{Elsevier BV}}, url = {{}}, year = {{2021}}, month = {{1}}, author = {{Lindgreen A and Di Benedetto CA and Thornton SC and Geersbro J}}, doi = {{10.1016/j.indmarman.2021.02.001}}, journal = {{Industrial Marketing Management}}, note = {{Accessed on 2025/06/23}}}