@inbook{inbook, title = {{The role and relevance model of marketing in SMEs}}, url = {{}}, year = {{2011}}, month = {{1}}, author = {{Simpson M and Taylor N and Padmore J}}, doi = {{10.4324/9780203838648}}, isbn = {{9780203838648}}, pages = {{30-44}}, note = {{Accessed on 2025/05/30}}}