TY - GEN T1 - Marketing Planning Principles into Practice20051Marian Burk Wood. Marketing Planning Principles into Practice. Harlow: FT Prentice Hall, Pearson Education Ltd 2004. , ISBN: 0鈥�273鈥�68679鈥�8 JO - Journal of Small Business and Enterprise Development PY - 2005/03/01 AU - Simpson M ED - DO - DOI: 10.1108/14626000510579699 PB - Emerald VL - 12 IS - 1 SP - 137 EP - 138 Y2 - 2025/07/05 ER -