TY - JOUR T1 - Towards a framework for understanding ethnic consumers鈥� acculturation strategies in a multicultural environment JO - International Marketing Review UR - http://dx.doi.org/10.1108/imr-03-2018-0103 PY - 2019/09/09 AU - Dey BL AU - Alwi S AU - Yamoah F AU - Agyepong SA AU - Kizgin H AU - Sarma M ED - DO - DOI: 10.1108/imr-03-2018-0103 PB - Emerald VL - 36 IS - 5 SP - 771 EP - 804 Y2 - 2025/05/19 ER -